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 Adventures Among Book, Andrew Lang
 http://www.dnaml.comLast Updated on 7/2/2008 6:15:00 PM

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Rated By: vAaLNvRkCFgZYEwxFrom: YnUhVwFWbIrVMDate: 2/24/2012 10:44:00 PM
Comments: Thanks, I found your post rllaey interesting and could not resist a response.Building a sales channel is easy to say but hard to do. To sell services there are a small number of methods. Traditional blue suits ; vertical sector consultants; lobbyists and other parallel influencers (old boy network); bidding machine; and the Indian variance (we''re cheaper and better).We can both name instances and hybrids but these are the typical channel forms. Any of them can and do work if properly implemented.Andy Green Logica?s CEO needs to stop Logica being a hybrid. He needs to focus on one ?go to market? model, hire experts in that and execute hard.Logica is a great company with a skilled execution team. To let it fail through lack of sales would be a tragedy. Andy knows this as well as we do. But the trick will be his understanding of the channel methods and can he define the problem this clearly?It''s not obvious to me.
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Rated By: AdminFrom: AdminDate: 11/22/2006
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